Market Street Palm Coast, located in Palm Coast, Florida, is a senior living community dedicated exclusively to memory care for individuals with Alzheimer’s disease or other forms of dementia. Purpose-built for residents with cognitive challenges, the community features a secure, single-story design that enables freedom of movement while ensuring safety, including keypad entry and exit systems to prevent wandering and promote peace of mind for families. The community’s signature Market Plaza is a vibrant, interactive town-square environment at the heart of the building, complete with a bakery, post office, newsstand, and art studio, which encourages socialization and offers residents a sense of familiarity and engagement.
The facility provides specialized care focused on supporting residents with cognitive impairments, including podiatry services and acceptance of residents with psychiatric conditions. Licensed nurses are on-site 24/7, and the staff is trained in the latest memory care techniques, such as the MOSAIC Personalized Engagement programming. This evidence-based approach tailors activities and care to each resident’s preferences, history, and abilities. Medication management, regular wellness checks, and coordination with outside healthcare providers are standard. Additional health services include physical, occupational, and speech therapy provided through visiting specialists.
Staff offer full assistance with activities of daily living, encompassing bathing, eating, dressing, and toileting. Residents benefit from individualized care plans that are regularly reviewed and updated with input from families and healthcare professionals. Specialized memory care dining programs, such as Watercrest’s signature “Chef’s Choice” and “Marquis Moments” dining, focus on nutrition and sensory stimulation, using familiar flavors, finger foods, and adaptive utensils to maximize independence and enjoyment.
The environment features secure outdoor courtyards, specialized dining programs, and a calendar of social activities designed to engage residents at various levels of participation. The secure courtyards are beautifully landscaped and include walking paths, gardening areas, and comfortable seating for relaxation or family visits. Daily activities are varied and may include music therapy, pet therapy, art workshops, intergenerational programs, brain fitness exercises, and sensory stimulation sessions. Religious services, movie nights, and themed celebrations are also regularly scheduled, fostering connection and routine.
Frequent feedback from residents’ families highlights consistently high levels of professionalism, attentiveness, and compassion from staff across all departments, as well as a clean and welcoming atmosphere. Families praise the community for its thoughtfully designed environment—featuring calming color palettes, abundant natural light, and easy-to-navigate layouts that reduce confusion and support independence. Residents’ private and companion suites are designed for comfort, with spacious bathrooms, emergency call systems, and options for personal furnishings and décor.
Community partners and visitors report enthusiasm and a strong commitment from the staff to resident well-being. Market Street Palm Coast has established partnerships with local medical providers, therapy agencies, and volunteer organizations to enhance resident experiences and support holistic care. The community prioritizes family involvement through regular care conferences, support groups, and educational sessions on dementia care.
However, under a recent change in ownership, some families have raised concerns regarding administrative responsiveness and policy changes affecting hospice residents. Market Street Palm Coast is operated by Watercrest Senior Living Group and, as of mid-2024, does not list assisted living or independent living as available care options. The community’s sole focus remains on providing exceptional, person-centered memory care in a secure, engaging, and supportive environment.
Costs at this community start at $3,500 and range up to $5,850. The average price in the community is $4,675, which is less than the average price in the area of $4,744. The cost of memory care in this area is essentially the same as the cost throughout the state. If the resident needs other services, additional services may increase the monthly cost.
